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Aerial view of empty coliseum from above the parking lot facing entry concourse. Red seats in bowl, concrete arches at front
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Rebuilding History: Modernizing the L.A. Memorial Coliseum

罢丑别听L.A. Memorial Coliseum聽鈥斅爊ext door to the campus of the University of Southern California and home to USC football, temporary home to the NFL鈥檚 L.A. Rams, and past host of two Olympics, the World Series, Super Bowls, and the Pope聽鈥斅爋ozes history. (The venue will also hold its third Olympics in 2028.) So to allow one of the nation鈥檚 most decorated stadiums to continue its traditions, USC officials knew that not only did the venue need a refurbishment, but it also demanded a complete rethinking of premium space, as a 3,000-capacity Scholarship Tower had to open in time for football this fall.

Entry concourse of Los Angeles Memorial Coliseum with central tower and Olympic Cauldron on top of a spire

L.A. Memorial Coliseum in Los Angeles by 海角社区. Photo by Lawrence Anderson.

History, though, couldn鈥檛 be ignored. Using the template of the existing two-story press box, 海角社区 designed a way to carve the new 235,000 square feet of space into the existing bowl, touching the existing press box but not eliminating the historic feel of a bowl originally built in a park, and certainly not altering the building鈥檚 famed fa莽ade.

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