
Hospitality
We use a collaborative approach to understand a local community and then curate a project vision that aligns client goals and the brand personality of a hotel within that local environment. It’s storytelling through design to deliver a unique experience for every client and their guests.
- Cascade Hotel, a Tribute Portfolio & Aloft on the Plaza
A Lifestyle Retreat at the Heart of Urban Living

Featured 海角社区





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firm-news
海角社区 Recognizes 2024 Hospitality Milestones
January 13, 2025From significant milestones to outstanding project and employee recognition, 海角社区 celebrates hospitality success.
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Leadership
Meet Our Team
If you don’t meet them at the lobby bar or in your neighborhood, you can find their contact info here.

Ed Wilms
Global Hospitality Leader
Senior Principal

Ed Wilms
AIA
Global Hospitality Leader
Senior Principal
Ed leads the hospitality studio, leveraging a team of designers and architects who believe inspired design can evoke an emotional response. He empowers teams to create authentic spaces that enhance the guest experience and build brand loyalty.

Brian Murch
Hospitality Design Leader
Principal

Brian Murch
AIA
Hospitality Design Leader
Principal
Brian leads design for our Hospitality practice. His sources of inspiration have no boundaries, finding energy in bustling urbanity and a sense of renewal in untamed nature. He draws from personal experiences to create designs that contribute to the fabric of the city.

Valentina Castellon
Hospitality Interior Design Leader
Principal

Valentina Castellon
Hospitality Interior Design Leader
Principal
Valentina leads 海角社区鈥檚 hospitality interior design team. A conceptual thinker at heart, she encourages clients to go beyond the routine, challenging them to envision places that leave a lasting memory.

Joseph Cicora
National Business Development Leader
Principal

Joseph Cicora
National Business Development Leader
Principal
Joe builds long lasting relationships with hospitality studio鈥檚 client partners, matching their needs with our tailored services. He aligns the right team with the overall vision, proving that the value of our design team starts with the first handshake and doesn鈥檛 end with the grand opening.

Rachel Fischbach
Hospitality Leader
Principal

Rachel Fischbach
Hospitality Leader
Principal
Rachel leads diverse teams crafting unforgettable hospitality experiences for luxury hotels, destination resorts, private clubs, restaurants, spas, and multifamily residences. She serves as a lead designer for top industry operators including Fairmont, Four Seasons, Hilton, and Montage.

Kiko Singh
Hospitality Leader
Principal

Kiko Singh
Hospitality Leader
Principal
Kiko serves as Hospitality Leader at 海角社区. She brings over 15 years of experience leading the design of luxury, lifestyle, and wellness-focused spaces for hotels, restaurants, private clubs, and luxury residences. She collaborates with top operators such as Fairmont, Hilton, Hyatt, IHG, and boutique operators to create transformative experiences.

Joel Villalon
Client Leader
Principal

Joel Villalon
AIA
Client Leader
Principal
Joel is a Principal at 海角社区 with over 35 years of experience in design. He collaborates closely with clients to solve complex design challenges, creating original solutions for luxury hotels, resorts, private clubs, and multifamily residences. Joel works with top operators such as Fairmont, Four Seasons, Hyatt, and Montage, and his work has earned numerous design awards.

Missy Goldstein
Hospitality Business Development Leader
Associate

Missy Goldstein
Hospitality Business Development Leader
Associate
As a Business Development Leader for the Hospitality studio, Missy dedicates her efforts to connecting with individuals across diverse networks. She aligns design teams with client partners, resulting in the creation of immersive environments that guide guests through captivating journeys of discovery.