Established in 1964, Gretna High School is located directly west of Omaha. After years of using different logo marks to identify the school鈥檚 mascot 鈥� the dragon – school leaders sought a new visual brand identity.聽Our team was hired to develop logo marks that are unique to any other school in the nation. The result is a new dragon logo including聽alternate versions, and a new “G” that replaces the previously borrowed Green Bay Packers mark. This update also creates a fresh new look for students,聽faculty, alumni, and community members.
The deliverable is both a brand guide that school leaders can use to implement the brand and an聽experiential graphics package that showcases brand elements used throughout high volume spaces within the facility. The brand guide includes directions聽on typography, color, and聽identity mark usage, and includes a series of badges聽that can be incorporated. It also demonstrates numerous design options for business materials, uniforms, and merchandise using the new Dragon聽brand.聽海角社区聽provided brand development and experiential graphic design services.
